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Meritor Blog > Posts > Meritor Makes Its Mark on Europe’s IAA Show
November 04
Meritor Makes Its Mark on Europe’s IAA Show

By Tony Williams, deputy chief of sales, Brakes Europe, for Meritor

Meritor Booth at IAA 2014

When I meet with European trucking industry executives and mention “The Show,” they immediately understand what I’m talking about. Nothing compares with the IAA Commercial Vehicles show, the major biennial event in Hannover, Germany, where commercial truck and bus manufacturers display their latest models and systems.

For Meritor, IAA is an occasion to exhibit our latest offerings in brakes, axles and drivelines. But it’s also an opportunity to meet with senior executives from OEMs to share our product plans, learn about their needs and even finalize contracts.

IAA is a very significant event for us. And for the industry as a whole, it’s the largest, most important show in the commercial vehicle arena. Europe is the technology leader for commercial vehicles, and virtually all new technologies for these vehicles are presented in Europe. IAA often has been the venue for the introduction of many of the most noteworthy product developments in commercial transportation, including the latest air disc brakes from Meritor.

IAA existed even before commercial vehicle production was an industry. The first IAA show was held in Berlin in 1897. Today, it’s huge by any measure. IAA 2014, which took place Sept. 25-Oct. 2, featured well over 2,000 exhibitors from 45 countries, filling 13 halls and outdoor display areas. In addition, some 2,000 journalists from more than 50 countries covered the 2014 show.

More than a quarter million people attended, and they had a chance to see some tremendous innovations from Meritor. We showed a new series of brakes that Meritor will begin supplying to the Swedish truck and bus manufacturer Scania before the end of this year. The ELSA225H range of air disc brakes is 4 kilograms lighter than the current brakes provided to Scania by another supplier. We also exhibited our EX 225 air disc brakes and other lighter-weight, performance-enhancing Meritor products.

Additionally, we displayed our global drivetrain capabilities for the lightest to the heaviest range of carriers. We highlighted the new 10X, with its compact and light design that allows light-duty trucks to handle higher payloads, along with the 17X EVO for light weight and improved fuel efficiency in the heavy-duty segment.

IAA 2014 served as an excellent opportunity to discuss the future with customers.  And when we mention the value of our products to them, they immediately understand what we’re talking about, thanks in large part to IAA.

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